Brazil's Android Market: Q4 2020 Performance of Top Unicorn Games

In the fourth quarter of 2020, Brazil's Android platform saw varying levels of user engagement and financial success across several unicorn-themed games. Here's a look at how five leading Unicorn Games applications performed during this period.

Kpopsies - Hatch Baby Unicorns showed an impressive surge in downloads, starting at around 9K in early October and reaching a peak of over 170K in the first week of November. The game's weekly active users mirrored this trend, starting at approximately 9K and skyrocketing to over 400K in November. Revenue for the game fluctuated, with notable peaks in mid and late November, at around 16 USD.

My Baby Unicorn - Pony Care, another game from publisher TutoTOONS, experienced a gradual decrease in downloads from over 43K in late September to around 22K in early December. However, the game ended the quarter on a high note with a spike to 39K downloads. Weekly active users saw a slight decline over the quarter but finished strong with 88K in the last week of December. Revenue remained relatively steady, ranging from 10 USD to 18 USD per week.

Unicorn Dash: Fun Runner 2 from publisher SOCEM had a varied quarter, with downloads peaking at around 25K in mid-October and then gradually declining to under 10K by year's end. Active user numbers showed a similar pattern, with a peak of over 34K in October and a decline to around 21K in the last week of December. Revenue saw highs and lows, with notable peaks at 39 USD and 35 USD in early October and late December, respectively.

Budge Studios' My Little Pony: Harmony Quest maintained a stable download rate throughout the quarter, ranging from 9K to 12K. The game's active users remained relatively consistent, with numbers hovering around 25K to 27K. In terms of revenue, the game performed well, with weekly earnings reaching up to 385 USD.

Lastly, Unicorn Run: Horse Dash Games, also from SOCEM, had a modest presence in the market. The game saw its downloads vary, with a notable peak of over 23K in early November. However, it's important to note that the game's revenue was not a factor in its Q4 performance, as the recorded revenue was negligible. Weekly active users saw a significant increase in November, reaching nearly 20K, but experienced a decline towards the end of the quarter.

For more detailed insights into the performance of these and other mobile applications, Sensor Tower's comprehensive data provides an in-depth look at the trends shaping the app market.